How to: Fitness
What's the history behind MLMs? How is technology changing our fitness? How have beauty standards evolved over the past few decades?
Veterans of the fitness industry, Michael Ulloa and Kate Lyman, bring you a brand new podcast that's all about about busting common fitness and nutrition myths, helping you separate fact from fiction, and providing you with practical, evidence-based information in a wellness space overrun with misinformation.
How to: Fitness
046: How Food Marketing Controls Your Eating Habits
How much of our food choices are truly ours, and how much is shaped by powerful marketing strategies?
In this episode of the How to Fitness Podcast, we dive deep into how food marketing influences our eating habits, from grocery store purchases to social media trends. We uncover the subtle but powerful ways companies use colors, buzzwords, and advertising to manipulate our perceptions of health and nutrition.
From misleading labels to childhood-targeted marketing, we discuss why it's so easy to fall for food industry tricks and how you can take back control of your food choices.
Join us as we break down the psychology behind food packaging, the impact of marketing on our hunger cues, and what we can do to make informed, intentional eating decisions.
Timestamps:
00:00 Introduction
02:06 How Food Marketing Shapes Our Eating Habits
07:45 The Power of Packaging & Labeling Tricks
13:15 The Psychology Behind "Healthy" Buzzwords
18:00 Why Kids Are the Most Vulnerable to Food Ads
24:10 Social Media's Role in Shaping Eating Habits
30:20 How Companies Influence Portion Sizes
38:55 What Can We Do? Practical Tips for Smarter Food Choices
Resources Mentioned:
WHO Guidelines on Food Marketing & Public Health: { https://news.un.org/en/story/2023/07/1138322#:~:text=The new WHO guidance recommends,known by its acronym HFSS }
Bite Back 2030 - Youth-Led Nutrition Advocacy: { https://www.biteback2030.com/ }
The Influence of Food Marketing on Childhood Obesity
Emma Boyland’s Research on Food Advertising & Children
Ethan Pancer’s Study on Food Branding & Consumer Choices
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🟡 Michael Ulloa: https://www.michaelulloa.com/
Instagram: https://www.instagram.com/michaelulloapt
🟡 Kate Lyman: https://www.katelymannutrition.com/
Instagram: https://www.instagram.com/klnutrition/
Thank You for Listening to How to Fitness Podcast with Michael Ulloa and Kate Lyman!